Mayor: Hey, the photographer for the postcard company is going to be here tomorrow to take some shots of our town.
City manager: Well, let’s spruce it up a bit – we can get some paint from Johnson’s old farmhouse – make ‘er look nice.
Councilperson: Um, the photographer came yesterday.
Postcard photographers were like Google Street View cars nowadays- ya never know when they’re gonna swoop in and start snapping.
And Halfway? Remember them from the late 1990s? They sold the naming rights to their town to Half.com, Ore.
Here’s a great update by Design Observer from a couple years back that gives the lowdown on the hows and whys of renaming your town – and going so far as to let a company buy your rights or choosing other ill-fated names.
Here’s a graf from the article:
Other towns have reconfigured their identities by renaming their towns themselves. Mauch Chunk, Pennsylvania renamed itself Jim Thorpe, Pennsylvania in 1954, when the widow of the sports star agreed to bury him there. in 1950, the town of Hot Springs, New Mexico, renamed itself Truth or Consequences — after the game show by the same name. More recently, Ismay, Montana changed its name to Joe, Montana — hoping to build profitably upon the name of the football superstar by the same name.
Don’t get me started on city taglines, either. I’m not the biggest fan of taglines in general [“committed to exceptional service,” “price, value, service.”] Ugh. If you’re going to write a tagline, make it relevant to the brand at least. Or make it memorable.
Regardless, here are the Tagline Guru’s The Top 50 U.S. City Slogans.
Oh, and Halfway? Nowadays it looks like a friendly, well-kept Oregon small town. The town took the Half.com money and used it to renovate their town. Kudos, Halfway!