The Witherspoon Building is getting a makeover

IMG_2145Built in 1890 as a saloon, dance hall, and brothel, the Witherspoon Building, located at 424 SW 4th, is in the final stretch of its 123 year renovation , or, “redemption.”

In January 2014, the Witherspoon Building will be home to Parliament as well as a creative collective, a sidewalk-facing creative flex space and a below-ground workshop. They are actively seeking designers, writers, programmers, technologists, small start-ups, and other modern makers to help them build something great.

How do I know this? A really cool marketing campaign.

IMG_2148

During one of my lunch-time walks, I noticed the building getting some retrofit work done to it and walked up to it to take a couple of pics and noticed the cool signage adorning the side. It had the name of the building and a URL to visit for more information.

IMG_2146

On the website, there’s a bit of history, a live-cam (!!) of construction work and a photo journal.

Every building in town getting this type of retrofit work needs a story behind it – what a great way to bring history alive while re-using existing infrastructure.

About these ads

One comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s