The Witherspoon Building is getting a makeover

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September 11, 2013 by John Chilson

IMG_2145Built in 1890 as a saloon, dance hall, and brothel, the Witherspoon Building, located at 424 SW 4th, is in the final stretch of its 123 year renovation , or, “redemption.”

In January 2014, the Witherspoon Building will be home to Parliament as well as a creative collective, a sidewalk-facing creative flex space and a below-ground workshop. They are actively seeking designers, writers, programmers, technologists, small start-ups, and other modern makers to help them build something great.

How do I know this? A really cool marketing campaign.

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During one of my lunch-time walks, I noticed the building getting some retrofit work done to it and walked up to it to take a couple of pics and noticed the cool signage adorning the side. It had the name of the building and a URL to visit for more information.

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On the website, there’s a bit of history, a live-cam (!!) of construction work and a photo journal.

Every building in town getting this type of retrofit work needs a story behind it – what a great way to bring history alive while re-using existing infrastructure.

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One thought on “The Witherspoon Building is getting a makeover

  1. […] the video, and asked if they’d be interested in a trade — a sign for a video. The firm owns The Witherspoon Building, a 1890s-era brick building in downtown Portland and is spending millions for seismic upgrades and […]

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