In January 2014, the Witherspoon Building will be home to Parliament as well as a creative collective, a sidewalk-facing creative flex space and a below-ground workshop. They are actively seeking designers, writers, programmers, technologists, small start-ups, and other modern makers to help them build something great.
How do I know this? A really cool marketing campaign.
During one of my lunch-time walks, I noticed the building getting some retrofit work done to it and walked up to it to take a couple of pics and noticed the cool signage adorning the side. It had the name of the building and a URL to visit for more information.
On the website, there’s a bit of history, a live-cam (!!) of construction work and a photo journal.
Every building in town getting this type of retrofit work needs a story behind it – what a great way to bring history alive while re-using existing infrastructure.